The Best Interview of 2024 (and a list of every topic covered)

 

Every topic covered (inc timestamps)

  • Intro

  • Connecting the dots, collecting the dots (1m47s)

  • How I gather insights (4m08s)

  • How Hip Hop helps my business (6m13s)

  • How British Asians benefited from the journey of Black Americans (7m30s)

  • How living in a shop caused made me a content junkie (12m30s)

  • The 4Ps of Content origin story (15m19s)

  • How I fell in love with the content industry (17m22s)

  • Passion is overrated, what you care about matters more (19m05s)

  • How I deal with distractions (20m12s)

  • Getting to your authentic voice (24m58s)

  • What is an authentic voice? (27m58s)

  • On working with Gary Vaynerchuk, Tony Robbins, Jay Shetty (31m30s)

  • Becoming the go-to guy for celebrity projects (33m05s)

  • How do you convince a corporate company to make content (37m18s)

  • Learning from a producer vs a creator (38m45s)

  • How I would make a content strategy for a candle (40m40s)

  • Speaking requires you to have experience (44m25s)

  • Why I encourage new creators (49m00s)

  • Podcasting is like buying a rich guy coffee (58m17s)

  • Why you should give talks on the University circuit (1h4m)

  • Three stages of life - learn, earn, return (1h5m50s)

  • My coaching program Undeniable Social Proof (1h11m)

  • The great IRL / URL gap (1h15m)

  • The ACE Model - Activate, Convert, Empower (1h17m)

  • The impact of my work with the Chartered Institute of Marketing (1h21m)

  • The shift from micro content to long form content (1h24m)

  • Three types of content, Educate, Inform, Entertain (1h27m)

  • On mislabelling yourself (1h31m)

  • The importance of kindness (1h34m)

  • Books that really impacted me (1h37m)

  • What mindfulness means to me - a whooping cough story (1h41m)

  • What “He Who Owns The Customer is King” means (1h44m)

  • My closing statement as to why I did The Mindful Creator podcast (1h46m)

 
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